Welcome to top-two-inches - t2i

At t2i we specialise in mapping markets few people really understand - a ‘satnav’ for your strategy. The GRC markets are part lawyers, part engineers, part insurers, part tech, part consulting, part content, part training, and that’s just for starters.

So people use us to

  • keep a realistic handle on what their firms is worth, tracking M&A deals, metrics and timings

  • keep their plans and budgets honest, benchmarking budgets and operational metrics

  • and to sanity check the ‘scuttlebutt’ from interviews, sales feedback, etc, quantifying competitor moves and market positioning.

We’re primarily an information and advisory service focused on quantifying changes in the market. Tracking thousands of firms like yours, we decipher and summarise the lessons from the market for those who need it most - the people building it.

We are completely confidential and independent. We have built, bought and sold companies here. Now we just want to level the information playing field.

Sure it’s corporate finance and economics based, but we’ve been making that intelligible and accessible to mere mortals for decades, and we’re good at it. We start with the operational experience, however - it’s a unique approach that delivers ‘intelligence’, not research.

Some quick thoughts

Our weekly alerting service ensures you get to see how firms you know and love, and some you really don’t, are faring. We also cover real examples of how firms in neighbouring markets tackle the same issues you face - we like to show, not tell. We put this all in context by showing the market maps - how the land really lies in corporate financial terms - at a glance, you can see what’s where. It’s the honest, external, and independent due diligence approach to market positioning and strategic choices.